Fetch! Pet Care was featured on Franchise Chatter

Fetch! Pet Care was recently featured on Franchise Chatter in an article titled, "How Franchises are Turning to Facebook to Engage with Loyal Customers and Gain New Fans." The article discussed how Fetch! Pet Care was able to increase their Facebook Fan page from about 3,000 to 13,000 fans over the span of a little more than 2 months without advertising by engaging fans to share why their dog had the greatest rescue story. With a goal of 30,000 fans by the end of the year, the article shows how Fetch! Pet Care is utilizing social media marketing as a key business growth strategy and to show support for the animal adoption community. Click here to view the entire article.

How Franchises are Turning to Facebook to Engage with Loyal Customers and Gain New Fans
By:  AMBROSIO

A number of franchises are exploring creative ways to grow their Facebook following and engage with

loyal fans. The method of choice (at least for now) seems to be the use of contests where other Facebook fans vote for the winner.  This strategy has proven effective in boosting fan numbers for as long as the prizes at stake are significant enough to generate buzz and participation.  While giving away free stuff can easily increase fan numbers several fold, the real measure of success is the cumulative impact of the number of new cyber fans who become paying customers, the increase in spending among loyal customers, and the number of new franchises sold.  Watching your followers multiply as a result of the contest is the easy part.  The real challenge lies in converting these fans into actual dollars and cents.
 

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