Together with Trupanion®, Fetch! Pet Care Uses Facebook to Strengthen Interactions with Fans
WALNUT CREEK, CA —Even Grandma and Grandpa are on Facebook nowadays, so it’s no surprise that pets increasingly have their own Facebook profile as well. In fact, the line between pets and owners is increasingly close, and many studies support the old adage that people resemble their pets. As such, Fetch! Pet Care invites contestants to vie for winner of their first “Pet Look-Alike” contest. Fetch! Pet Care is the largest pet sitting and dog walking franchise in the United States. The contest is being sponsored together with Trupanion®, a leading pet insurance company.
In order to compete, fans should “like” the Fetch! Pet Care page on Facebook at www.facebook.com/fetchcorporate. Through the “Pet Look-Alike Contest” link, from Sept. 19 to Oct. 16, pet owners can upload their photo, photo title and photo description, which will then be put up for voting from October 17 until October 31. The winning submission will receive an Apple iPad.
“The beauty of Facebook is that anyone can easily compete,” said Elyse Marks, Director of Marketing for Fetch! Pet Care. “The results should be hilarious – same pouf or curly hair to the same ears or jowls – we want to see it all!”
Photos are not limited to similar body appearance. Whether it’s an uncanny resemblance, matching outfits, or a fun pose, Fetch! Pet Care hopes to capture more pets and their owners having a good time together.
“As a brand, it was important for us to find more ways to interact with our current and future customers,” said Paul Mann, founder and CEO of Fetch! Pet Care. “Through the power of social media, we can learn more about our customers while interacting with them in their personal space. The value of this process to both our brand and pet owners everywhere is priceless. We want to know our customers, fans and pets by name.”
The foundation of the contest was built from founder Mann’s passion for pets. An avid animal lover himself, Mann started the business when he needed a pet sitter while he was traveling. After tirelessly interviewing local pet sitters in his search for someone to entrust his furry babies and his house to, he had an "Aha!" moment. It wasn't a simple problem at all — it was really hard to find someone reliable and loving to care for his pets the way he did, and was a common problem experienced by most pet parents.
Today, Fetch! Pet Care is the nation's largest and most trusted provider of professional pet sitting and dog walking services, serving thousands of pets and pet parents from coast to coast. Fetch! Pet Care pet sitters are highly experienced professionals who are pet parents themselves, intuitively and professionally understanding what pets and pet owners need. The sitters care for all types of pets, no matter the size or species — they’re dog, cat, bird and even snake and spider people.
ABOUT FETCH! PET CARE
Fetch! Pet Care is the nation's largest and most trusted franchisor for professional pet sitting and dog walking services, serving thousands of pets and pet parents from coast to coast. They take the stress out of finding a sitter and add convenience to your life by doing all of the legwork for you. With over 3000 Fetch! Pet Care professionals in 1500 communities, they match you and your pets with the most qualified, experienced pet professional possible. Whether you need a daily dog walker or last-minute pet sitter, Fetch! Pet Care has got your tail covered! In 2011, Fetch! Pet Care ranked top of its category, making Entrepreneur Magazine’s Best of Best List. It also ranked in Entrepreneur Magazine’s Low-Cost Franchises, Top New Ranking, Top Home-based Franchises and Fast-Growing Franchises in addition to the top-ranked pet-care franchise on AllBusiness.com’s AllStar Franchise List for the current year. For more information, visit www.fetchpetcare.com.
